Japan’s DeNA Soars on New Pokémon Trading Card Game Announcement
(Bloomberg) -- DeNA Co. jumped by its daily limit after The Pokémon Co. announced a new mobile game featuring the beloved pocket monsters, attesting to the franchise’s strength.
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Tokyo-based DeNA will co-develop Pokémon Trading Card Game Pocket with Creatures Co. for launch on both iOS and Android devices this year, Pokémon said. The announcement drove shares of DeNA, which had slumped to a three-and-a-half-year low, up a record 24.4% on Wednesday.
The smartphone game was one of a flurry of announcements on the 28th anniversary of the first Pokémon game release. Pokémon’s international arm separately posted a two-minute teaser of its next title for Nintendo Co.’s Switch console, Pokémon Legends: Z-A.
The trailer, which features a computer-generated Pikachu running through Lumiose City, snagged 9.6 million views within hours of being posted. The game is slated for release worldwide in 2025, the trailer said.
Nintendo previously told its game-publishing partners the company was pushing back the launch of its Switch successor to the beginning of next year, from a widely-expected launch this year. Some of Nintendo’s partners were advised not to expect the still-unannounced console until March 2025 at the earliest, Bloomberg News reported.
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